marcusevans conferences

[Virtual+ Training Course] Smart Pricing Strategies Africa

“Driving smarter, client-centric and value based pricing decisions in tough times for better outcomes.”

8-9 Mar 2021
Online - Taking place concurrently in Middle East, South Africa

Why You Should Attend

[Virtual+ Training Course] Smart Pricing Strategies Africa

A sound pricing strategy remains a very effective profit lever in business and can propel your organization to the next level of performance. Many organisations lack the strategic mindset, execution ability, and discipline to unlock value from pricing. Without a clear “owner” of pricing and cross-functional linkages, many organisations struggle to set a strategy and achieve next-level pricing capabilities.

This 2 days virtual workshop, facilitated by our well known pricing expert is a great platform for  pricing professionals to gain insights on successful pricing strategies and real life case studies. Participants will gain in-depth knowledge on interesting topics such as pricing during the crisis, bundle pricing strategies, competitor-based pricing and AI in pricing.

Happening concurrently in:

South Africa (South African Standard Time): 09.30-15.30

Middle East (Gulf Standard Time): 11.30-17.30

About our Distinguished Trainer

Michael N. Hurwich, MBA President and Founder

Strategic Pricing Management Group

A globally known pricing expert and popular speaker, Michael Hurwich is founder of a leading consultancy (Strategic Pricing Management Group or SPMG that just celebrated it’s 20th anniversary) that works with regional and global companies to design and implement value-based pricing strategies to increase top-line revenue and profitability. Michael has written numerous articles on pricing and marketing strategies including, “Pricing in Turbulent Times”, “Managing 100 Basis Points”, “Pricing for Speed”, and “Pricing for Channel Management”.

He periodically writes for the Professional Pricing Society and the Pricing Institute and in 2017 authored a 300 page book, “The Joy of Pricing.”He is a frequent lecturer and has personally conducted over 400 workshops around the globe in countries like China, Singapore, Malaysia, Australia, UAE, Saudi Arabia, Europe, the U.S. and Canada


All participants will receive an electronic copy of “Joy of Pricing” book authored by the trainer, Michael Hurwich.



Key Topics

  • Identifying and responding to the various “business shocks” that could have presented themselves during the crisis
  • Gaining insights on real-life case studies on the use of Artificial Intelligence ( AI) in pricing to reach highest offering or pricing maturity
  • Understanding that bundle pricing is all about delivering different value propositions to different customer sets
  • Mastering tactics to effectively handle negotiations with customers
  • Deriving customer-centric pricing by matching price against value delivered to customers and customer segments

  • Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Voice of Our Customers
    • “Good concepts with case studies. Encouraged participation” Country Sales Manager, Total Value
    • “Good knowledge and practical approach of integrating value-based pricing into our archaic pricing process” Vice-President, Verizon Information Services
    • “It’s a pleasure working with Michael. He has provided strategic pricing training for our organisation for each of the last three years in Indonesia with skill, compassion and dedication to his profession. I would highly recommend Michael for any company looking for practical, hands-on training in Value-Based Pricing” President, PT. Husin Group (Jakarta)
    • Michael was very flexible, and addressed any questions or concerns as they came up.” Director of Marketing, Celcom
    • “Michael and his team have a very high level of expertise. They are knowledgeable in all aspects of pricing strategy - the qualitative side and the theoretical aspects behind pricing.” VP of Marketing, Hewlett Packard
    Join the Discussion

    Follow on LinkedIn

    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Aarathi Manokaran

    Suite A-20-1, Level 20, Hampshire Place Office, 157 Hampshire City,
    Kuala Lumpur, Malaysia,

    +603 2603 2594