marcusevans conferences

Smarter Pricing: Growing B2C with Intelligent Data and Technologies

Winning the price wars and creating customer centric innovative pricing solutions, effective pricing-data tools and strategies to conquer the profit game

18-19 Feb 2019
Venue to be Confirmed, South Africa

Why You Should Attend

Smarter Pricing: Growing B2C with Intelligent Data and Technologies

The growing price wars and tighter budgets are increasing the market price sensitivity, forcing many organisations to revise their pricing strategies more frequently while risking profit margins. Customerís expectations on pricing and values should be the key factors that organisations should focus on. Organisations that fail to meet customerís expectations and deliver outstanding values will naturally be eliminated.


ďSmarter PricingĒ aims to boost organisationís profitability by optimising products and services pricing while maintaining customersí demand levels with customer-centric focused pricing strategies. Avoid failing indefinitely in your businesses due to a cocktail of poor uncompetitive pricing decisions and products that have low values in the eyes of the consumers.


Our successful Smarter Pricing series have brought together some of the most advanced and result proven pricing systems such as Artificial Intelligence (AI), Machine Learning and automation to leading industrial players to assist them in realising their ambitions to dominate their respective market and price war while skyrocketing revenues!


Key Topics

  • Revolutionising pricing dynamics through advanced technologies and systems
  • Triumphing in price wars through superior value creations and competitive pricing strategies
  • Gearing up pricing game-plans with advanced data analytics
  • Leveraging on innovative pricing tools to boost pricing benefits and continuous profit improvement
  • Emphasising on the impact of target market and demand on pricing elasticity

  • Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Voice of Our Customers
    • “The training triggered some new ideas that I could use for my organisation’s pricing strategies.” Parts Pricing Analyst – Audi
    • “Value based pricing, the concept is more relevant to my industry.” Revenue Analyst – Mango Airlines
    • “Excellent course and the course material was also excellent.” CFM – The Grocery Company
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Josh George

    The Pinnacle Building
    No 2 Strand Street, Cnr Burg & Castle Street
    Cape Town, South Africa

    +27 21 431 3008