marcusevans conferences

Innovation Breakthoughs: Hacking the Consumer Mindset

Capturing the right business oppoturnities through disruptive innovation practices, customer engagement and timely execution of ideas

29-30 Oct 2018
Venue to be Advised, South Africa

Why You Should Attend

Innovation Breakthoughs: Hacking the Consumer Mindset

Change is at the heart of innovation and leading organisations need to constantly “self-disrupt” themselves to foster a culture of constant innovation and experimentation. The biggest challenge comes with revamping long established legacy processes, building new team dynamics, having better insights on the needs and demands of your core customer and a strong awareness into the minds of this specific demographic. The recent collapse of Toys “R” Us proves that companies of all sizes are constantly at risk of being “out-innovated” without constant change.

Join your expert course trainer in building a stronger innovative culture and improving the overall consumer experience to generate greater revenue for your organisation. This training will dive deeper into relevant case studies and sessions addressing the formation of new ideas, product commercialisation, customer engagement and collaborative partnerships. Delegates will also be exposed to different tools and technologies such as Artificial Intelligence (AI) that can be used to increase the speed of innovation within their organisation. As companies mature, so does the likelihood for stagnation in terms of creativity and innovative ideas. Learn to manage your consumer’s core expectations from a 21st century business and protect your company from losing market share to new industry disruptors.


Key Topics

  • Converting insights into action: Obtaining the right balance between customer desires’ and your R&D capabilities
  • Upgrading your innovation capabilities by leveraging on new technologies such as Artificial Intelligence (AI)
  • Boosting your company’s design-thinking strategy by developing a more innovative culture and mindset through stronger collaboration of cross-functional skills
  • Exploring elements of an effective system to enable Open Innovation (OI) frameworks within African government structures and private business ventures
  • Reducing innovation risks through effective prototype testing and risk management for New Product Development (NPD)

  • Why Choose marcus evans?

    marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

    Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.

    Voice of Our Customers
    • “The training triggered some ideas that I could use” - Audi South Africa
    • “Event was well organised and the trainer was incredibly well selected and inspired confidence in the course content.” - Vivo Energy Botswana
    • “Well planned, and the course was delivered with a well qualified presenter.” – Cupric Africa
    • “The whole presentation was well arranged” – South Africa Medical Research Council
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    Event Contact

    For all enquiries regarding speaking, sponsoring and attending this conference contact:

    Josh George

    The Pinnacle Building
    No 2 Strand Street, Cnr Burg & Castle Street
    Cape Town, South Africa

    +27 21 431 3008